BEST PRACTICE CASE STUDY
ELECTRIC LEMON DESIGN
About INDEX
INDEX (Innovation Delivers Expansion) is a unique demand-led innovation voucher scheme led that invites Small Medium Enterprises (SMEs) to apply for a voucher to purchase academic support from one of the 13 Higher Education Institutions in the West Midlands. The project is funded by Advantage West Midlands (AWM), Economic and Social Research Council (ESRC), Engineering and Physical Sciences Research Council (EPSRC) and European Regional Development Fund (ERDF).
Innovation Vouchers allow SMEs to purchase academic expertise knowledge to develop their innovation and enhance their business.
The Innovation Voucher scheme aims to build links between Universities and SMEs to create a demand led approach to innovation.ABOUT THE BUSINESS: Electric Lemon Design
Electric Lemon Design
The Manor House
126 High Street
Solihull
B91 3SX
Telephone: 0121 704 0820
Email: julien@electriclemon.net
Creative Director: Julien Reville
Electric Lemon was established to provide a professional approach to design
Electric Lemon Design offers a full range of design expertise and services – everything from branding and marketing strategy through to graphic design and implementation.
They work with a broad selection of clients, both large and small, on commissions ranging from integrated campaigns to strategic projects.
Their work has appeared in the form of brochures, websites, direct mail, corporate identities, exhibition stands, interactive CDs and advertising.
But listening and inspiring is most important – and effective – skill. This is reflected in the fact that the vast majority of their new business comes from word-of-mouth recommendation.
They have earned a reputation for delivering beyond expectations.
They aren’t convinced by satisfied customers – they want successful customers.
INNOVATION
Innovation (5) Creative Industries/Digital Media/Software, Media and Communications
THE BUSINESS CHALLENGE
Help was required to support the website by develop innovative marketing tools such as email campaigns, video and pod casts online. University staff guided the new talent available among the students to help produce/direct these for the client.
Such assistance involved the redesign and implementation of the website, including animation, web accessibility and RSS. This enabled Web advertising functionality and configuration of HTML emails.WORK UNDERTAKEN
Survey on the model drive architecture market, namely
- Adoptioned and innovationed
QUOTE
“Having an external expert to produce the company website provided a fresh pair of eyes on our portfolio. This ensured we could spend our time looking after our clients. The brief was answered successfully, enabling us to populate the site with our graphics and designs using the template provided by the index scheme.”, Julien Reville Electric Lemon Design
ABOUT THE HEI: Birmingham City University
Birmingham City University
Perry Barr
Birmingham
B42 2SU
ABOUT THE ACADEMIC
Dr Cham Athwal, Technology Innovation Centre
Cham Athwal is an experienced lecturer and researcher who has led numerous technology transfer projects. He has skills and knowledge in several areas of IT including Software Development, Web Technologies and Multimedia. Latterly his research has concentrated on the areas of image processing and digital video technologies, 3D modeling, animation and virtual reality.